The inventor

Allan Newnham

A lifetime of competitive shooting, and a lifetime spent chasing the same thing RealShot is built for: knowing exactly where the bullet's going to land.

Allan's rifle, engraved Winner, N.Z.D.A. Ruger Trophy, 1983
In Allan's own words

The story behind RealShot

Right from the beginning, I was intrigued by shooting at longer ranges. In those days, scopes were lower-powered and generally had only a simple crosshair reticle. Shooting at any real distance meant learning to judge the range as accurately as possible, estimating how many inches to hold above the target, and then hoping for the best.

With the arrival of compact laser rangefinders, reliable adjustable turrets and ballistic reticles, long-range shooting became far more precise. However, this created a new challenge: finding a practical way to carry and access all the necessary ballistic data.

Initially, I wrote my data on pieces of paper, but they were easily forgotten, difficult to find when needed, and vulnerable to the weather. On one occasion, my paper became wet and simply fell to pieces. I also found phones too slow and inconvenient to use while hunting, so I began thinking about a better solution.

I tried a rectangular device mounted to the scope, similar to a small flip-up phone. Unfortunately, it couldn't hold much information and tended to catch on foliage when moving through the bush.

"Then one day, I wrapped a strip of paper around a plastic bottle top and was surprised by just how much information could fit onto such a small surface. That simple experiment sparked the idea."

With the help of an engineer friend, who developed the reel mechanism, and my own work designing the mounting system, RealShot was born.

It has taken time, testing and refinement to reach this stage, but I have now sold a number of units through word of mouth and given the product a thorough workout in real hunting and shooting conditions.

There is something incredibly reassuring about picking up your rifle and knowing that all your ballistic data is secure, weatherproof and immediately accessible. When you are in a shooting position, the information you need is right there in front of you.

Range it. Dial it. Shoot it.

— Allan Newnham

Seventy years on the trigger

A career in competitive marksmanship.

Allan started shooting at around eight years old, in 1955, with a low-powered air rifle. What followed is one of the more decorated amateur competitive shooting careers in New Zealand.

The early years

Joined an indoor smallbore club at 15 or 16, and won the North Island championships in C grade — with a higher score than that year's B grade winner. Bought a .270 at sixteen and started handloading his own ammunition, which is when long-range shooting became a serious pursuit. Joined the New Zealand Deerstalkers' Association (NZDA) around 1971.

National & international titles

Through the 1970s, Allan won multiple national moving-target and centerfire championships, including the full national aggregate at the 1975 NZDA Nationals. He was selected for the New Zealand shooting team to compete in Australia (1973) and at the World Shooting Championships in Seoul, Korea, and represented NZ in several Oceania competitions. In 1974 he placed 2nd in trials for the World Championships in Switzerland — funding only stretched to one moving-target shooter that year, so he didn't get to compete.

YearResult
19722nd/3rd, National moving target (running boar)
1972–731st, centerfire moving target, National NZDA rifle champs
1973Won national moving target champs; selected for NZ shooting team, Australia
1974Won national moving target champs again
1975Won the 200m 3-position centerfire section and the overall national aggregate, NZDA Nationals
19763rd, moving target (50m .22)
1983Winner, N.Z.D.A. Ruger Trophy
1985Won the aggregate when NZDA combined all national disciplines into one week-long event; also won the 50m moving target (running boar) section
19872nd, national silhouette championships
Late 1980sRegular winner, national sporting air rifle championships
Mid-1980sNational coach and manager, NZDA shooting team (2 years)
19903rd, North Island centerfire champs; 3rd, 3-position rimfire champs
1997–983rd, F-Class long range (800/900/1000 yards), using a 3-position centerfire rifle
19982nd, rimfire silhouette section, national lever action champs

Plus numerous local shoots and national prize shoots over the decades — and a lifetime spent handloading ammunition for himself and others, setting up rifles and loads for their optimum accuracy and long-range performance.

On the road

Out demonstrating RealShot in person.

Allan takes RealShot to New Zealand hunting and outdoor shows himself — talking hunters through how it works, fitting it to their own rifles, and hearing directly what they need from it.

Allan at a RealShot stand at a New Zealand hunting and outdoor show

Talk to Allan directly

Questions about your rifle or setup before you order? He reads every enquiry himself.

Get in touch